How We Started

We are an Australian Company with a unique range of Magnesium Chloride based products made from quality all-natural ingredients. Our Nutritionist and founding Director, created a Magnesium cream to help her mother increase her Magnesium levels more efficiently and without the side effects from taking tablets or powders.

The Magnesium cream developed not only helped with increasing Magnesium levels, the cream also assisted in reducing her Mum’s aches and pains, making it much easier for her to stay active. She then went on to share the Magnesium cream with others and was astounded with the positive feedback. Over the following two years the cream was refined into a light, fast absorbing cream, which provides a beneficial amount of Magnesium in every use – this is our current Day Range. As the business grew, new products were developed based on customer feedback – that now include our Night Range, Active Range and Recovery Range.

Today, our quality products, which combine our unique formulas create a superior product range that has seen a loyal and ever-growing customer base grow across Australia, and around the world.

Our Philosophy

Our aim is to help as many people as possible to live a healthier, happier life! We are about how our products can assist you at a deeper level, not just as a natural remedy, but also helping to solve the many issues Magnesium deficiency can cause!

After oxygen, water and basic food, Magnesium may be the most important element needed by our body. Magnesium activates over 325 different biochemical reactions in our body that are all necessary for our body to function properly.

“Without Magnesium there is no energy, no movement, no life. It is that simple!”

Our Quality Ingredients


They are a fusion of 100% Natural Ingredients scientifically combined to assist you live a healthier more active life.

We choose these all natural ingredients due to their known benefits:

  • Magnesium – Vital for cellular health, reduces muscular aches and pains.
  • MSM – Reduces pain and inflammatory response, assists cellular byproducts and excess fluid release, supports new joint and muscle tissue development.
  • Arnica Montana – Reduces pain and stiffness in muscles and joints and reduces swelling.
  • Peppermint – Releases tight muscles, reduces muscle and nerve pain.
  • Eucalyptus – Provides an anti-inflammatory effect on muscle and joints, and naturally induces an analgesic effect.
  • Ginger – Reduces joint pain and stiffness,and reduces post exercise pain and reduces swelling.
  • Lavender – Studies have shown lavender oil helps alleviate anxiety, sleep disturbance and even combats depression.
  • Sweet Marjoram – Commonly used to treat people with sleep disorders for its ability to calm and sedate the mind, which reduces hypertension and calms the nervous system.
  • Rosemary – Assists in relieving pain in muscles and joints and relieving muscular fatigue.
  • Juniper – Provides effective relief of inflammation of joints and muscles and reduces swelling.
  • Aloe Vera – Calming effect on the skin.